2 Minutes Awareness Program
Introduction
Keeping in mind, the alarming rate of increase in the number of the acid attacks in our country and the lack of awareness among people even though the issue has got a wider media attention, there was a need to conduct an awareness session.
The idea is to conduct a session wherever possible, inviting people and giving them awareness within a short span of time. And at the end of each talk session which last for 2 to 5 minutes, we distribute certificate (recognising that people are equipped to tackle the issue of the acid attacks), we register the name of people who wants to contribute for the cause through any means.
Objectives
Awareness-
The idea is to aware people about the Acid Attacks- why it happens? ; It's cause, the societal impact, larger consequences and prevention in both individual as well as the societal level.
Engagement-
To engage people in this issue by including them as volunteers and facilitating them to further this cause by giving the awareness program in their respective areas and becoming our local activist.
Contribution-
During our sessions, we also introduce people about our business model and how we generate revenues. After the completion of each session, we seek contribution in the form of donations or selling our products.
Approach
We don’t act as a salesman, our primary goal is to give the awareness and to form a chain of contacts through which we can further expand this campaign. However, we are vocal about our initiative which requires the support of the people and since we run on the empowerment mechanism, we seek for help in the contribution of our business model i.e. either by buying commodities from our initiative of 'A Gift Story’ or by involving themselves with membership plans. We also seek help through direct donations where people can contribute to our model, however they want.
Areas
Ground Activity- Setting up the stall in a strategic locations (especially market place or areas of huge prominence), giving awareness session individually as well as in groups.
Localities – Making a representative from each locality who can conduct a session with his known contacts or invite people to his local campaign and we will facilitate the session.
Events- Collaborating with the events happening in and around the city, where we ask for a 10 minutes slot for awareness campaign and in return we give shout-outs to their event and include them in our cause.
The Team
At a time, the team comprises of 9 core members and volunteers based on the requirements.
We have distinctive role for a session based on requirements.
Desk Person- 2 persons required per stall who will be taking registrations from the people and giving them certificates.
Speakers- 2 speakers at a time who will giving speech and pitching the idea for contribution.
Survivors- 2 to 3 survivors at a time who will be with a team, calling people for the session and managing the audience. Survivors can also conduct a session and be the speaker.
Coordinator- 2 to 3 people managing and coordinating the session, calling people and seeking contribution.
Documentation team- A team of 2 members, who will be documenting the event, taking pictures and writing a report.
For the event a larger team will be required consisting of the same 9 member team with volunteers to manage the event.
Experience
Overall experience so far
2 minutes awareness campaign was a new trial for us. We were excited but nervous at the same time. But when went on ground and saw a bulk of people standing just to hear us, that feeling was indescribable.
We relish the time we have interacted with the people and tried to make a change a bit every day. People's concern and willingness to contribute in a social cause has made this campaign successful till now.
List of offline events
These are the offline events which we did on the ground, where we managed to gather decent amount of crowd for our campaign.
Outcome Analysis
After doing these events, we managed to get 250 to 300 contacts of people on an average and these contacts will serve a very important role in the upcoming future. Talking about sales, then we got a collection of around 5k to 7k for 3hrs every day. We started slow in collection, but gradually it increased, as shown in the graph starting from GIP Mall to Akshara theatre.
Around 60 to 70 people got engaged with our Campaign on ground every day, which shows that people are actually interested about this campaign and they want to listen us and do something for the betterment of the society.
Learnings
Everything comes with a lesson, one such thing is this social campaign too. In every campaign of chhanv, we learn a different aspect of society. Whether it is Women empowerment,Social identity or Veil of beauty.We experience divergent personal development within us. Now, we understand and see our society in a wider way.
Things Lacking
When we started this campaign, we lacked in various things like everyone does. We learnt through our mistakes, now we have individual ID’s, we have our campaign speaker with a mic, a professional camera and also, due to covid-19 our connections are not wide as it could have been. But proudly, we are not giving up and are improving day by day.
Betterment/Further improvements
In the previous campaigns and events, we were using the trial and error method but now onwards our priority will be proper planning and calendar making and then proceed to ground considering safety measurements like social distancing, sanitisers ,etc. From now onwards, we will also focus on webinars and online events.
Future Plans
We are focused on expanding our campaign through different areas and localities. By putting a month’s plan ahead in fixing schedule and 3 months goal after which the review will be done.Our goal is to become self-sustainable through the earnings and contribution.
Goal
In the previous campaigns and events, we were using the trial and error method but now onwards our priority will be proper planning and calendar making and then proceed to ground considering safety measurements like social distancing, sanitisers ,etc. From now onwards, we will also focus on webinars and online events.
The online session will have a 10 minutes slot where one speaker and a survivor will be facilitating the audience. At the end of session we will circulate the link of our website which will have the UPI link for contribution. There will be 2 google doc forms, one for the registration from which certification will be provide and another one will be for the contribution through which members will be providing details of their contribution and uploading screenshot of the payment.
Covid Situation and online events
In the previous campaigns and events, we were using the trial and error method but now onwards our priority will be proper planning and calendar making and then proceed to ground considering safety measurements like social distancing, sanitisers ,etc. From now onwards, we will also focus on webinars and online events.
Social Media Plans and Online Competition
To create an online trend, we are planning to organise a competition; those who will be registering with us in our events will be the contender. The idea is to give the members a question for which they have to make a creative video giving the answer. They have to use our hash tags and tag us in the video; the best entries will get a nominated for the grand prize which we will be giving after 3 months. Every nominated member will receive a letter of appreciation and a book from us.